Social media has become more than a channel for communication and has been integrated into the business world. Why social media? Well, statistics show projections of 2.17 billion social media users by 2019. And, of course, the number is expected to rise.
The numbers mean that it is on social media platforms where customers are, and businesses are taking this opportunity to reach out to them. Knowing that their brands could benefit from aspects of social media like a sharedcount, managers are doing everything they can to optimize their platforms.
However, it is essential that they track various metrics to gauge their performance and know whether they are on a bootless errand. There are a few metrics that you should not leave to chance, and a proper analysis will help you determine whether you should go back to the drawing board. The following are the six metrics you need to pay attention to.
The growth of your audience
It should be the reason as to why you are on social media platforms in the first place. Your followers should steadily be growing, and if it is not happening, then there is something you are not doing right.
Different social media platforms come with features that help you analyze your following, and they are very simple. Like for instance, on Facebook, all you are required to do is select the insights tab to check the number of likes you are getting on your page. You will gain a deep insight into the likes you are getting, the ones you have been losing over a given period. Such information will help you know your follower’s reaction to your content and identify what they like to engage with most.
That is on Facebook, the other social media platforms also have similar features, and they are worth keeping an eye on.
There is no better way of formulating objective marketing strategies than knowing the demographics of your followers. That is their age, gender, location, online behavior and interests to mention a few.
Again the platforms can allow you to monitor the different aspects of your audience, on Twitter, for instance, what you do is select Audience to get the information. Facebook, on the other hand, will give you the relevant information by clicking on People.
By having an overview of your fan base, you will be able to come up with content that your audience enjoy engaging with and being informed of their online behavior will help you schedule better for your posts for better returns and feedback.
Replies and comments
It is an area you should possibly never ignore. There is a lot that you will get from the horse’s mouth. The reply and comment section of different platforms allow your followers to give a direct reaction to your product or content.
A thorough tracking of comments will help you refine your content to the followers’ liking. Also, with this, you can be able to use posts with positive reaction as a benchmark for your future content.
When your content is shared, what does it imply? It implies that your audience appreciates the value of your content. It speaks volume on your ability to connect with your audience on both emotional and psychological level.
If you are using Twitter, you can focus on retweets to determine whether you can engage your audience, and for Facebook, you will use Facebook shares. Tracking shared content will help you in strategizing better for the production of content that will engage your audience.
Why do you need to keep track of your reach? It is for the primary reason of letting you know whether your efforts are bearing any fruits. The reach metric on the different social media platforms will help you identify the people you can reach within, and outside your audience.
Reach is an indication of you being able to engage your audience and creating connections through your content. Being able to identify the type of content that draws attention to your page is the first step to making it big in social media marketing.
Social media mentions will help you identify the best time to share your content, how your followers like your content and how they engage with it. You are not limited to tracking your mentions; you could keep an eye on your competitor too to compare their performance against yours.
Keeping track and performing an analysis of the mentioned metrics could take your business to the next level that is if you use the information to structure and refine your strategies.