Whenever I ask people if they need a beautiful website or the one that ranks well in Google, I often get surprised when they’re confused. Well, think about it this way. What’s the point in having a beautiful website that your customer can’t find? So, doesn’t it get obvious the most important factor to rank in Google is to have a site that’s search engine optimized? But, does that mean you don’t need a beautiful website? Complicated right? Well, not so much. Search engines rank your site based on two factors. User- experience (that’s apparently the beauty of your website) and search engine friendly. Meaning, both search engine and the user should have a seamless navigational experience on your site. So, you need to tool like RedTim that can help you to create a beautiful website that also ranks well on Google. Here are a couple of things your website needs to give a seamless browsing experience.
Create a beautiful website that ranks well in Google with these tips.
First and foremost, what’s your website about? Do you sell products, provide services or just a blogging site where people can find content relevant to a specific industry? So, you need to include specific keywords that would tell web searcher and search engines when they come to your website. Don’t expect to rank, if your website doesn’t have relevant content. Fundamentally, when Google’s bots crawl your site to scan, it indexes all the information on the page. Be it a picture or a text, the data indexed is then used to define what your website is about. Google match your site to a search query when a user is looking for your business using a relevant search term. If the user finds useful content on your page, then your website has a decent chance to rank well for that search term. You can also read my latest blog on A Beautiful Website is useless if it does not rank in Google.
Now the next factor is the usability of your website. Does your site give a seamless experience on any device your user may use? According to research by Stone Temple Consulting, over 55% of total traffic comes from a mobile device, which will continue to grow in future. According to Google’s “Mobile First Algorithm”, it will now index and rank your website based on your website’s mobile experience, and not the desktop experience. So, what’s the solution? Choose a template with a built-in responsive design. Primarily, when Google will index your website based on its mobile experience, your site will perform well.
Page Loading Time
Now the most important factor. Your website speed. Sure, you have relevant content on your website, and you have created a responsive website. But, your customers may get frustrated and leave your website if it takes a lot of time to load. So how can you resolve this? Images are an important component for your website speed. Look at what size are your images? Are your images JPEG(.JPG), PNG(.PNG), OR GIF(.GIF)? If your images are larger than 2000 pixels, downsize your images to increase your page load time and test the load speed again. Reducing the file size of several images can drastically improve your age load time. Optimizing your images should consistently improve your ranking. Additionally, your image will also rank well in Google image search.
So, these are few significant factors to start with that can help you to create a website that is beautiful and will rank well on Google. You can check-out feature like automatic SEO and location-based SEO for your website to grow your local visibility.